Category: New Products

  • As Probiotic Use Surges, Microbiome-Supportive Food Consumption Stagnates

    As Probiotic Use Surges, Microbiome-Supportive Food Consumption Stagnates

    New research finds that probiotic supplement use has surged in the United States, while the consumption of microbiome-supportive foods has remained virtually unchanged.

    According to a study published in Clinical Gastroenterology and Hepatology, the consumption of probiotic supplements increased 287% among adults from 2009-2023 and 786% among young people (less than 20 years old).

    Over the same span, fiber intake did not meaningfully change, while the average consumption of high microbial foods rose slightly.

    “We have known that probiotic supplement use is increasing across all ages, but this is the first time we have looked closely at it in relation to other microbiome-focused health behaviors,” said Kira L. Newman M.D., Ph.D., Clinical Assistant Professor of Internal Medicine at the University of Michigan Medical School and lead author on the paper.

    “Dietary fiber and fresh produce have well-established health benefits for the gut microbiome. However, our findings suggest that people are not making changes to what they eat, even though an increasing number are concerned enough about their microbiome to take a probiotic supplement.”

    The study authors used data from the National Health and Nutrition Examination Survey.

    From 2009 to 2023, the proportion of people under 20 taking a probiotic rose from 0.63% to 5.58%.

    Among people over 20, the percentage increased from 1.8% to 6.96%.

    Probiotic supplement users were found to consume more foods high in microbial quality and fiber content than non-users.

    Researchers add, however, that these beneficial diet habits may be decreasing, as supplements are potentially used as a substitute for higher-quality diets.

    Probiotic supplement use increased dramatically after 2014 despite official guidelines suggesting limited benefits.

    The study authors note a variety of health benefits associated with high microbial foods.

    They emphasize that these benefits are not necessarily related to microbial content.

    “A diet with plenty of vegetables, fruits, legumes, and whole grains provides not just fiber, but also a wealth of other beneficial vitamins, minerals and plant-derived compounds,” Newman said.

    “This helps support a diverse range of beneficial gut microbes. Prebiotic supplements alone do not contain the same variety or richness. It’s like picking one color out of a rainbow.”

    The study authors hope these trends will highlight the need for more public health campaigns on the importance of diet in fostering microbiome health.

  • Choose Health Launches Most Comprehensive At-Home Liver Function Test

    Choose Health Launches Most Comprehensive At-Home Liver Function Test

    A bew test developed by Choose Health, an at-home blood testing company, is Comprehensive Liver Function Test, a self-collection blood test measuring 20+ liver health markers for a disease that affects roughly one third of U.S. adults but remains undiagnosed in the majority of cases.

    “Fatty liver disease is arguably the most underdiagnosed condition in America,” said Mark Holland, Founder of Choose Health. “The tragedy is that it’s largely preventable and often reversible when identified early, but without universal screening, cases slip through until the damage is done. We built this test to change that.”

    A Silent Epidemic

    Metabolic dysfunction-associated steatotic liver disease (MASLD) affects an estimated 38% of adults globally, projected to exceed 55% by 2040. In the U.S., roughly one third of adults may be affected, with only a fraction diagnosed.

    Its trajectory can often be changed: AASLD guidance indicates 3 to 5% weight loss can improve steatosis, with above 10% needed to improve steatohepatitis and fibrosis.

    What does the Choose Health Comprehensive Liver Function Test measure?

    The test measures AST, ALT, GGT, total bilirubin and albumin; fasting glucose, HbA1c, fasting insulin and HOMA-IR; LDL, HDL, triglycerides, VLDL, ApoA1 and ApoB; and iron, UIBC, ferritin and transferrin saturation, alongside calculated scores: Fatty Liver Index, Hepatic Steatosis Index and AST:ALT ratio.

    “These calculated scores are what actually matter clinically,” said Dr. Alan Farrell, MB BCh BAO MSc, Chief Medical Officer at Choose Health and preventative medicine expert. “One elevated ALT reading doesn’t say much. But when you combine multiple biomarkers into published indices like the Fatty Liver Index, patterns of steatosis and metabolic risk become much clearer.”

    Why does a liver test include metabolic and lipid markers?

    Liver enzymes alone give an incomplete picture. Glucose, HbA1c, insulin and HOMA-IR add context on insulin resistance, commonly associated with MASLD. Lipid markers characterize cardiometabolic risk, and iron markers can surface results warranting clinical follow-up. FLI and HSI combine these with personal characteristics to estimate the likelihood of hepatic steatosis.

    “We’ve been focused on liver health since 2018 because we saw this epidemic coming,” said Holland. “With the rise of GLP-1 medications and awareness of metabolic health, now is the moment for consumers to take liver health as seriously as cholesterol or blood sugar.”

    Availability

    The Comprehensive Liver Function Test is available across 48 states (excluding New York and Rhode Island). The test uses a finger-prick sample collected at home and returns physician-reviewed results in days.

    About Choose Health

    Choose Health is an Austin, Texas-based health technology company specializing in at-home blood testing for liver and metabolic health, founded in 2018. Choose Health has conducted over 200,000 tests processed through CAP-accredited and CLIA-certified laboratories, with results reviewed by licensed physicians.

  • 10X Health Expands its Flagship Genetic Test to Now Analyze 27 Genes

    10X Health Expands its Flagship Genetic Test to Now Analyze 27 Genes

    Today, 10X Health announces the relaunch of its Methylation Genetic Test (MGT) which now features the analysis of 27 genes across 6 biochemical pathways involved in the body’s methylation cycle. Previously analyzing 5 genes across 4 body systems, the relaunch of expanded MGT now addresses a full spectrum of consumer health concerns including energy, mood, sleep, heart health, hormones, bone health, detox, and oxidative stress. The test price remains at the same original cost of $599, and includes a $100 protocol credit at 10X Health.

    Through its partnership with Novogenia, a European precision genomics lab, 10X Health has expanded the Methylation Genetic Test to analyze a total of 27 genes to provide detailed insights into how to optimize an individual’s biological pathways. The expansion adds Vitamin D metabolism, glutathione detoxification, oxidative stress defense, and serotonin/neurotransmitter pathways to the original methylation panel. 10X Health is delivering five times the genetic insight for the same price. With each Methylation Genetic Test, a one-on-one wellness concierge call is scheduled with a healthcare provider who delivers an analysis of the results as well as a personalized plan and recommendations all tailored to your body’s individual genetic makeup.

    “The methylation cycle is the body’s process of converting raw materials into usable nutrients. The 10X Methylation Genetic Test provides the map of an individual’s nutrient-processing efficiency and insights into how to optimize key biological pathways,” said Kent Bradley, MD, Chief Medical Executive at 10X Health. “The one-time test provides results that have a lifetime of impact, as DNA doesn’t change. Instead of guessing which routines or supplements the body needs, we can provide targeted and personalized action to optimize health and support longevity.”

    The expanded panel includes analysis of the following pathways:

    • Folic Acid Activation (4 genes): How your body converts and activates folate — the foundation of energy production and detox
    • Homocysteine Metabolism (5 genes): Your cardiovascular and brain protection pathway — homocysteine regulation and methylation efficiency
    • Vitamin D Metabolism – New! (6 genes): How your body makes, activates, and uses Vitamin D — bone health, immune function, mood
    • Glutathione Metabolism – New! (4 genes): Your master detox pathway — how your body neutralizes toxins and environmental chemicals
    • NOS & Free Radical – New! (3 genes): Oxidative stress defense and nitric oxide production — circulation, blood pressure, cellular protection
    • Neurotransmitter Mgmt – New! (5 genes): Mood, stress, sleep, and serotonin production — the complete neurotransmitter picture

    The at-home 10X Methylation Genetic Test does not require an individual to draw blood or visit a clinic. Users of the test simply provide a saliva sample and send it back in a prepaid envelope to begin the process of generating results and customized treatment plans. The expanded Methylation Genetic Test featuring 27 genes across 6 biochemical pathways is now available at www.10xhealthsystem.com.

    About 10X Health:
    10X Health is a personalized health and performance company focused on helping individuals unlock their full potential through data-driven insights, advanced diagnostics, and targeted wellness protocols. By integrating science, technology, and lifestyle interventions, 10X Health delivers customized solutions designed to improve energy, performance, and long-term health.

  • Basic Prenatal from Thorne

    Basic Prenatal from Thorne

    The leader in science-backed health and wellness solutions Thorne, announced that its leading prenatal supplement, Basic Prenatal, has become the first prenatal with a bioactive form of folate to earn NSF Certified for Sport® certification. The milestone builds on Thorne’s longstanding commitment to quality by extending its industry-leading portfolio of NSF Certified for Sport® products to support athletes and active women throughout every stage of life – including preconception, pregnancy, and postpartum.

    Thorne’s Basic Prenatal is designed to provide comprehensive nutritional support throughout preconception, pregnancy, and postpartum with clinically selected nutrients in highly absorbable forms.* Basic Prenatal includes a bioactive form of folate to support healthy fetal development while delivering comprehensive nutritional support before, during, and after pregnancy.* Thorne routinely tests every lot of Basic Prenatal for heavy metals, including lead, cadmium, mercury, and arsenic, and evaluates each batch against established quality specifications and applicable California Proposition 65 requirements prior to release. While the formula remains unchanged, it now also meets the rigorous NSF Certified for Sport® standard, providing athletes and active women with an additional level of assurance through testing for banned substances.

    “Performance doesn’t stop when life changes,” said Dr. Amanda Frick, ND, LAc – Senior Vice President of Medical, Clinical, and Scientific Affairs at Thorne. “Women deserve the same rigorous standards for their prenatal nutrition that elite athletes expect from every supplement they take. By bringing NSF Certified for Sport® certification to Basic Prenatal, we’re extending the trusted standard athletes have relied on from Thorne for years to one of the most important supplements they’ll ever take – reinforcing our commitment to uncompromising quality, rigorous testing, and confidence at every stage of life.”

    NSF Certified for Sport® is recognized as the gold standard in third-party supplement certification. Products that earn the certification undergo rigorous testing to help verify label claims and screen for banned substances, making the certification especially valuable for competitive athletes and active individuals who want confidence that their supplements meet the highest standards for quality and integrity. Basic Prenatal’s certification marks another milestone in Thorne’s ongoing commitment to NSF Certified for Sport® and its broader investment in women’s health. This year, Thorne also introduced three new products formulated by and for women – Perimenopause Complete, Women’s Libido Boost, and Radiant Skin Complex, all of which launched with NSF Certified for Sport® certification. Thorne anticipates expanding its portfolio of NSF Certified for Sport® products later this year as part of its continued commitment to delivering science-backed supplements with the highest standards of quality and third-party verification.

    To learn more about Basic Prenatal and other women’s health products in Thorne’s product suite, please visit www.Thorne.com. Products available on Amazon.

    About Thorne®:

    Thorne is the leader in science-backed health and wellness solutions built to connect the science of performance with the science of people. As the top recommended clinical brand by health-care practitioners, Thorne offers a comprehensive range of nutritional supplements and innovative technology tools including Taia™ – Thorne’s AI-powered wellness advisor – empowering individuals to take control of their health and wellness journey with confidence. Founded in 1984, Thorne develops products with high-quality ingredients, guided by clinical research and an in-house team of doctors, researchers, and scientists to ensure every formula meets rigorous standards for purity, potency, and efficacy. Thorne maintains a vertically integrated model, setting the industry standard for supplement manufacturing at its own facility in South Carolina. Trusted by tens of thousands of health-care professionals, thousands of professional athletes, 100+ professional sports teams and multiple U.S. National Teams, and over seven million consumers, Thorne is a trusted partner bringing scientific rigor to everyday health and wellness. For more information, visit Thorne.com.

    * These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

  • Designs for Health Introduces Akkermansia Pro GLP-1 Probiotic™

    Designs for Health Introduces Akkermansia Pro GLP-1 Probiotic™

    The practitioner-recommended and preferred brand for high-quality, research-backed supplements, Designs for Health®, today announced the launch of Akkermansia Pro GLP-1 Probiotic™, a groundbreaking once-daily probiotic and postbiotic formula that combines live Akkermansia muciniphila with the clinically studied BPL1® postbiotic to support the gut–metabolic connection, the body’s natural GLP-1 production, and healthy weight management.*

    As research continues to explore the connection between the gut microbiome and metabolic health, emerging science suggests that specific keystone bacterial strains, those that are foundational to the gut microbiome, may play a vital role in supporting appetite regulation, blood sugar metabolism, gut barrier integrity, and overall metabolic resilience. Akkermansia Pro GLP-1 Probiotic™ was developed to address this connection by combining two research-backed ingredients designed to work synergistically within the gut ecosystem.*

    At the center of the formula is Akkermansia muciniphila, a keystone probiotic strain naturally present in the human gut microbiome that has been studied for its role in supporting gut barrier function, microbial diversity, and the body’s natural GLP-1 activity.* The formula also features heat-treated BPL1®, a patented and clinically studied postbiotic developed through advanced microbiome research to support healthy body composition, help reduce abdominal fat, and promote healthy blood sugar metabolism and insulin function.* Together, these two clinically studied ingredients work synergistically to support a balanced gut microbiome, digestive comfort, and metabolic health.* Powered by patented oxygen-free technology, the formula is designed to preserve oxygen-sensitive strains and ensure stability and delivery of clinically relevant organisms.*

    “As interest in GLP-1 pathways and metabolic health continues to grow, both consumers and practitioners are looking for solutions that support these systems naturally and comprehensively,” said Dr. David M. Brady, Chief Medical Officer at Designs for Health. “At Designs for Health, we’re committed to translating emerging science into meaningful clinical solutions, and Akkermansia Pro GLP-1 Probiotic™ was developed to support the important relationship between gut health and metabolism using clinically studied, research-backed ingredients designed to promote microbiome balance, GLP-1 activity, and overall metabolic wellness.”

    The launch of Akkermansia Pro GLP-1 Probiotic™ reflects Designs for Health’s ongoing commitment to microbiome innovation and science-driven product development. Over the past year, the company has expanded its portfolio of differentiated probiotic formulations including Complete Commensal Probiotic™ and Anaerostipes Probiotic designed to address growing demand for advanced gut health and metabolic support solutions.*

    Complete Commensal Probiotic™ in particular marked an industry first: it is the first formula ever to deliver five keystone commensal strains — including Akkermansia muciniphila, the same keystone strain at the heart of Akkermansia Pro GLP-1 Probiotic™ — sourced from a single, exceptionally healthy super donor.* It is also the first probiotic on the market to feature the rare, hard-to-deliver strains Faecalibacterium prausnitzii and Roseburia intestinalis.* Rather than simply passing through the gut, these patent-pending “ecosystem architect” strains cross-feed one another and help the gut produce butyrate — a compound essential to gut barrier integrity, immune support, and metabolism — to rebuild the microbiome from the foundation up.* Together, these formulas provide flexibility to harness the power of the keystone strain Akkermansia muciniphila, whether through rebuilding the gut microbiome with Complete Commensal Probiotic™ or supporting GLP-1 activity, metabolic health, and healthy weight management with Akkermansia Pro GLP-1 Probiotic™.

    Akkermansia Pro GLP-1 Probiotic™ is now available for purchase on DesignsforHealth.com. To learn more about Designs for Health and its comprehensive portfolio of products, visit https://www.designsforhealth.com.

    About Designs for Health, Inc.
    Family-owned Designs for Health, Inc. offers high-quality nutritional supplements and functional foods to health-care professionals and their patients. Guided by its founding philosophy of “Science-First™,” the company holds an unwavering commitment to creating research-driven formulations with meaningful quantities of functional ingredients that maximize the potential for successful health outcomes. For over 37 years, Designs for Health has been many health-care professionals’ trusted source for not only product innovation but also leadership in clinical education and practice development solutions. https://www.designsforhealth.com/our-story

    *These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.